The Construction Source

MARCH 2020 Looking to the future, San Rufo Homes aims to grow – but grow organically and sustainably, and not just for the sake of it. In the past, they have endured both ups and downs in the Al- berta economy, and they have always been very deliberate about the rate of their expan- sion. In the boom times, they have even turned down oppor- tunities to do more work when they thought their quality might suffer as a result. Soon after the company com- menced, for example, there was a boom in the Alberta housing market. San Rufo Homes could have potentially sold a lot more, but they were very mindful about taking on trades they had no history with. They had heard horror stories from other build- ers about working with unprov- en subcontractors, and they didn’t want any part of that. “We didn’t deviate from our trade base,” John recalls. “That may have meant we didn’t make as much money as we could have, but it’s not all about the money. It’s about creating some- thing that’s lasting. Something with substance. Something our clients love to call ‘home.’” Moving forward, San Rufo Homes is abiding by the same principals. They anticipate that they will eventually grow to doing 80 or even 100 homes a year, but never much more than that. It’s more important – they believe – that they continue to grow their reputation, and keep getting better at what they do. “I think we build a great prod- uct, but I think we can build a better product,” John says. “And when we do, I’ll think we can still build a better product after that. There’s always room for improvement. Always.” Always improving For more on San Rufo Homes, their process, home models, and awards – and to get in touch the San Rufo Homes team – visit https://sanrufo- homes.com/