The Construction Source

Omar Srour is the President of Magnificent Homes, and the man who conceived of that mis- sion. Throughout his prior ca- reer in the building industry, he had observed how much stress typically went into creating a new home and dealing with var- ious contractors, and he always thought there could be a better way. Omar is a civil engineer by trade and immigrated to Can- ada in 2011. After earning a second Master’s degree at Western University, he decided to form his own building com- pany. He started by delivering three homes in his first year, all across the street from his own residence in London. Follow- ing the success of those initial projects, he was joined by two additional partners. Bolstered by their added experience and financial backing, the company was able to multiply their out- put, building 30 homes in their second year. In the years since, Magnificent Homes has managed to grow rapidly in size and prestige. This year, they hope to complete between 70 and 80 homes, all within London and the sur- rounding areas. In the beginning, the majority of the company’s projects ranged in value between $300,000 and $350,000. Today, their projects are much more diverse, and the price points are much more varied. What all of their projects JULY 2020 “Our aim on every pro- ject is to have a cus- tomer at the beginning of the process, and then a friend by the end,” Omar says. “We’re very focused on that relationship.”