The Construction Source

model ‘Independent Living+.’ As part of that program, they offer a menu designed with senior nutrition in mind; they provide all the fitness facilities a resi- dent needs to stay healthy and engaged; they host classes, ac- tivities and clubs to keep them stimulated and active; and they have dedicated staff available to help them with all their well- ness needs. All of PARC’s services have been designed around the specific needs and wants of their resi- dents, and the company’s offer- ing is constantly evolving along with those needs and wants. Jacqueline equally credits their longevity and growth to that re- activity and responsiveness. “We enable our resident s to live with creativity, indepen- dence, and freedom,” she says. “We recognize that demograph- ics are changing, and more and more, seniors want choice. They want variety. They want new technologies.” “I think a lot other companies are scared to go down that path,” she adds. “Residents see us as completely different. They see us as honoring their inde- pendence.” “And they see that we truly val- ue wellness – whatever well- ness means to them, because it can mean something complete- ly different to different peo- ple,” she continues. “We’re not saying you need to eat less red meat and more salads. That’s not what we’re about. We can offer fresh and healthy choices, but the decision is up to the se- nior. They’re the ones paying to JANUARY 2020