“Bigger builders have lesser expectations,” he explains. “A larger company might have a ‘four-foot rule’ when it comes to paint, where if you can’t see the flaw from four feet away that’s passable by their standards. That’s not how it is with us. We’re pretty much perfectionists.” “We do three different inspections at each phase,” he adds. “We do one with our new home warranty provider, one with our in-house foreman and client rep, and one with the client. We try to get everything right by the second check. We take it as a challenge – can we get through the walkthrough with the client without anything being pointed out? And to be clear, we want them to look closely; we don’t want them to miss anything. We just want to have already caught everything ourselves.” In order to meet that challenge, Pure West relies heavily on their trusted roster of subcontractors and tradespeople. Again, Sarah says that the company’s size is beneficial when it comes to fostering those relationships: “Right now we’re at a size where we can have really close relationships with our trades,” she says. “A lot of them are smaller, family-owned companies too, so we can relate to them in a lot of ways. Corey used to be a roofer, and I ran a cleaning company. We went through a lot of the same things that they are going through.” The majority of Pure West’s subcontractors are longstanding, Corey adds. He says they have “weeded out a few” over the years, but “for the most part I’m still dealing with the same trades as when I first started.” “They have similar values as we have, so we haven’t had to make a whole lot of changes,” he explains. “They value transparency and integrity. They are accountable for their work. They appreciate quality and want people to see their quality. That goes a long way.” THE CONSTRUCTION SOURCE CANADA
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