from entry-level to mid-level to high-end products. Joe – who comes from a background in the automotive industry – says “we sell everything from an entry-level Hyundai to a Ferrari and everything in between.” In order to do that – in order to “cater to everybody,” Joe says – New Trend has to constantly be innovating and introducing new products. “We spend countless hours a year in research and development. Every year I would say we spend at least 500 hours. In the winter months especially, we do a lot of prototyping. We assess what’s working and isn’t working. We listen to what contractors are telling us. We look at where we have room for improvement – and then we figure out new solutions. We build new tooling. We do new injection moulds.” “In this business, I think a lot of companies stop being innovative,” he continues. “I think copy-catting is a big thing. We don’t want to be copy-cats. We want to be the company that others are copying. That’s why we call the company New Trend. We want to be the company influencing the rest of the industry. We want to be the company setting the trend.” New Trend’s constant invention and innovation has been recognized in a variety of ways. For example, the company has been featured regularly on the HGTV shows ‘Decked Out’ and ‘Disaster Decks’ with Paul Lafrance. The company has also been recognized by their customers – Joe estimates that 95 per cent of New Trend’s business comes from repeat clients, and he believes that’s a testament to THE CONSTRUCTION SOURCE CANADA
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