“We’re here to build a legacy,” says Michael Cons, co-owner of the company. “That means building properties that are going to be here for the longterm. It means providing the best possible service and the best possible quality.” JOIA is a creation of Cons Properties, which was cofounded by Michael and his brother Ronnie Cons in the early 1990s. The two were originally active in the food industry, where they were massively successful. After selling their family business, they sought to create a new company they could leave to their children, and they settled on real estate. They started by managing temperature-controlled Class A industrial buildings, and after achieving quick success, they expanded their activities into the field of rental condos. The brothers’ first project under the JOIA banner was ‘JOIA Griffintown,’ which was located on a property that used to house their first food plant. When the neighborhood started growing in popularity, and property values started to rise, Michael and Ronnie decided to develop high-end rental condos on the site. The decision to rent instead of sell came back to leaving a legacy for their children. “My brother and I have 10 children between us,” Michael says. “We’re not here just to flip some properties and make THE CONSTRUC T I ON SOURCE CANADA “We’re here to build a legacy,” says Michael Cons, co-owner of the company. “That means building properties that are going to be here for the long-term. It means providing the best possible service and the best possible quality.” JOIA Laval
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