Professional Custom Homes

THE CONSTRUCTION SOURCE CANADA however, Gursharan and Kulwant believe that clients choose PCH because of their unique ‘affordable luxury’ offering. Gursharan explains what that means, exactly: “Some have said to me ‘There’s ‘affordable’ and there’s ‘luxury.’ Those are two opposite ideas, how do those polar opposite ideas reconcile?’ The way I often respond is by pointing to BMW. We offer the BMW of homes.” “BMW is a luxury product that is offered to the masses, but it isn’t the same price point you’d see for an Aston-Martin or a Rolls Royce. Most custom home builders are trying to build the Rolls Royce of homes. We land in that BMW spectrum. That’s why customers choose us.” Clients also choose PCH, Gursharansays,becauseof their “desire and willingness to work with them on customization.” “On our semi-custom product, we have degrees of customization that we offer our clients,” he explains. “We have product customers can customize, without dealing with the challenges of a full custom home. We understand that can be a lot of work for customers, and is accompanied with a lot of stress.” “In Calgary’s infill, inner- city market, this offering to customize is pretty rare,” he adds. “That’s our unique offering.”