PARC Retirement Living

JANUARY 2020 those lessons into the resi- dence after that.” “That’s the short term goal,” he adds. “The long term goal is to grow, to open more residenc- es. Rainer believes that, opera- tionally, it’s good to have three or four residences in the same geographical area. That helps a lot with staffing, for example – people can split shifts and go from one residence to the oth- er.” “So in the long term, that means we’ll want to build two or three more residences in Victoria af- ter the one we’re building now,” Patrick says. “Same with Kelow- na and the Okanagan.” “And then we’ll have to re-eval- uate,” he concludes. “That’ll be about 10 years down the road, and we’ll have 12 or 13 residences. Then we’ll ask our- selves what happens next.” In the meantime, the company has no intention of neglecting the residences they have al- ready completed. Yet another key PARC value is staying cur- rent. According to Patrick, that’s strongly driven by the founder and Chairman himself. “Rainer is constantly saying ‘We can’t just sit back and let these buildings age. We want them to last 60 to 70 years.’ So we’re constantly maintaining and up- grading and refreshing. We’re not only fixing things, we’re making them better. To me, that’s pretty exciting.” Jacqueline, meanwhile, is excit- ed about the other ways PARC Retirement Living is growing. For example, she says their rep- utation is on the rise, and they are becoming more well-known every day. She predicts that the company will soon be rec- ognised as “the absolute num- ber one choice for independent living for seniors.” “I think people are seeing we’re not just building retirement homes,” she says. “In fact, I think we’re breaking down all the stereotypes of retirement homes. What we offer are more like cruise ships without the boat. It’s really cool to be a part of that.”